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I Didn't Write That!
08 August 2013
  DC Comics Admits the Sad Truth We Already Knew


"Batman did pretty well, so I sat down with the head of DC Comics. I really wanted to do 'Kamandi [The Last Boy on Earth]', this Jack Kirby character. I had this great pitch… and he said 'You think this is gonna be for kids? Stop, stop. We don't publish comics for kids. We publish comics for 45-year olds. If you want to do comics for kids, you can do 'Scooby-Doo.' And I thought, 'I guess we just broke up.'
-Paul Pope 

Just to start with, I'm 44 and I can assure you their comics are not for me.


All you really need to know about what DC 
now is, in one fucking horrible image.
But I understand what he's admitting here. (which "head of DC" is this? Didio, Lee or Harras?) What he's saying is that they understand their only audience is people my age, who grew up on them in the 80s, who bought Vertigo back when it mattered in some way, who go all squee when Geoff Johns refs some Alan Moore Vega story from the back of OMEGA MEN. And even understood that last sentence.

Whose comics reading is entirely to do with nostalgia and regression, who actually don't snicker at the very mention of the words "Green" and "Lantern" next to each other like any normal adult might, and who think that anything coming out of DC matters. Who think DC characters are cultural icons that should matter to people. Who still cling to their memory of what DC almost seemed to be for a very brief time twenty fucking years ago, prestige gained off creators they stole blind who are hardly the sort of people they'd employ now--in fact, the very people they drove out.

Once upon a time, a hermit saw a rabbit accidentally break its neck on a stump when running across a field, and that rabbit was a delicious dinner. And so he waited at that stump, for another rabbit, till he starved.

It's much like my old hometown Charleston. It cannot be anything new so it perfectly preserves its past forever.

DC is admitting that it has not succeeded in building any new generation of readers. And that eventually it will eat itself. Actually, with the Nu52 it already has. 

And digested itself, and purified itself of all nutritious matter and presented us with unadulterated waste.

At least that's how I read it.

The thing is, those fans are there--although DC's only real purpose is the management of trademarks and keeping them current, and now maximizing their merchandising potential. Well, that's really always been the point, if one is honest. I sometimes wonder just what the hell is the matter with the taste of fans and the industry now, though, because someone has to be buying all this shit. 

Then reading this on Gerry Conway's Twitter feed (and click that link for an entirely different can of outrage that I'm too tired to address here, but please feel free to comment: a further problem--that women are not considered a real market by the comics industry), from one of his followers:
"Walking Dead proves something non-mainstream can break barriers and have success."
...tells me it's their utterly limited and ignorant cultural understanding. 

Zombies not mainstream? 


Where is this surely blissful world where this person lives where zombies are rare things, hard to find in entertainment? 

Zombies in comics are to superheroes what chocolate is to vanilla in ice cream. That someone thinks that is the extent of an alternative is telling. 


And our present industry--well, THE present industry, it's not at all MY industry, I work around it and despite it as much as I can--believes that the flavor is vanilla, and sometimes chocolate, and nothing fucking else.
___________________

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